Our Mission

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"We teach the habits of innovation to corporate mavericks so they can solve complex challenges, seize opportunities and lead their companies into new territory."


Fiona Triaca, Founder & CEO, Naked Ambition

What is in a Name?

At Naked Ambition we are passionate about design thinking as a way to tackle complex challenges. We're for the curious and driven game-changers in organisations who see something that needs changing and have the courage to do it. Our role is in providing the tools, the techniques and encouraging the right mindsets to make it happen. 

We often get asked about our name and what it means. Here is a little insight into how we came up with the name, Naked Ambition, and what it stands for. 

naked ambition
/neikid : amˈbɪʃ(ə)n


  1. Naked means real. It’s not being afraid of showing the raw, unfinished, imperfect parts of our work and ourselves


  1. Ambition is something to be proud of. It means getting things done any way you can. Talking to humans. Rough Prototypes. Making things people want. Knowing it might fail and doing it anyway.

Who Are We?

Our passion and experience is in helping people bring ideas to life. We can help you take a human-centred approach to business challenges leveraging our collective 30 plus years of experience across financial, digital and industrial spaces.

Our work gets results thanks to our team of experience designers, design thinkers, personal branding experts and storytellers. We can co-create, facilitate, workshop, hack, jam, prototype and tell a story or two. If these are new action words to your organisation, ask us about how we do this.

We collaborate in everything we do. We are about building your capabilities. We bring in experts where we need to. Experts help us and our clients shape our point of view. It helps us reframe the challenges. It means we solve the right problem before we solve the problem right.

Meet the team

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Fiona Triaca

Fiona is a champion of design thinking in Australia. As the founder of and CEO of Naked Ambition the is dedicated to co-creating and delivering outcome for our clients.

She regularly speaks and facilitates on design thinking with emerging leaders and boards.

As the creator and host of the Naked Innovation podcast Fiona speaks with corporate innovators and is passionate about sharing the learnings from what worked and what didn’t - the ‘even better ifs’.

Together with the Naked Ambition team she develops and delivers dynamic training experiences that have been recognised by industry bodies (AITD Best Training and Development Program 2017 Finalist

Prior to founding Naked Ambition, Fiona worked in London’s financial markets where she gained exposure to corporate change and corporate strategy. Her unique experience and creativity  has armed her with a holistic toolset that supports her clients to make the change they want to see in their companies.

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Nigel Quinlan

Nigel is an experience designer, strategist and facilitator at Naked Ambition. He specialises in User Experience (UX) for digital experiences and design research.

With over 3000 hours of facilitation to his name, Nigel has extensive workshop experiences with diverse groups from corporates, not-for-profits and at all levels from front line service staff up to c-suite.

He brings deep design thinking understanding and empathy to each organisational challenge, is unafraid of ambiguity and is always ready to tackle a complex challenge.

Nigel helps teams understand and embrace the mindsets and methods of design thinking to progress and to develop solutions that serve the needs of their users.

Prior to joining Naked Ambition Nigel was the designer in residence for the full-time User Experience program at General Assembly in Melbourne and continues to speak to the UX classes there on a regular basis.

Dara Simkin

Dara considers herself a play pioneer and supports Naked Ambition clients with finding more connection, innovation and creativity in their work.

Dara helps teams harness play to solve complex challenges in new ways.

A true kid at heart, she believes play is something baked into our DNA and something we should never lose.

She is in the business of transcending the work-play dualism, to make room for purpose and mastery in the workplace.

As a highly experienced facilitator, Dara brings diversity of thought, unique energy and enthusiasm to create a safe, supportive and playful space.

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John Hibble

John is a practitioner and educator in design & facilitation and in visualisation. He has designed and facilitated collaborative workshops in both public and private sectors in fields as dicers as banking, universities, insurance, property, transportation, environment, health & community services.

As an expert in collaboration and visual storytelling, he regularly partners with Naked Ambition.

John is a co-founder of The Facilitation Starter, a learning program to make facilitation skills more accessible to people who are new to facilitation.

John is also the co-author of “Collaboration by Design’, a new practitioner’s field guide on design and facilitation.

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  • Building things your customers want.
  • Embracing the scary.
  • Being curious at all times.
  • Flexing your creative muscles.
  • Bring the human side to business.
  • Getting perfect in public. Sharing your work before it’s ready.
  • Seeking delicious food. Always and forever.

We believe in the power of ABC - Always Be Creating.


We have piqued your interest but you are still a little curious.

Have a look and read about how we have helped some clients achieve real design outcomes.