Design Thinking Boot Camp
What's it all about?
Our Design Thinking Boot Camp is a one day immersive introduction to human-centred design. Whilst we have designed this bootcamp with a bias towards action it is not all about doing. It is a blended learning experience integrating design thinking theory, tools and activities with spaces for feedback and pauses for reflection.
In this session we will ask you to challenge your current way of thinking as you set out to develop innovative solution to a specially crafted business problem. We will challenge you to consider; What aspect of your challenge gives the greatest opportunity? Are you addressing your user’s needs? Have you thought about how you are going to build and test your idea?
This is for you if:
You want to learn more about Design Thinking for innovation.
You are struggling to get an idea out of your head and into the world.
You are not sure how to go about user research.
You are looking to experiment with design sprints as a way to innovate in your organization.
You want your team to experience a new approach to problem solving.
You will learn how to:
Apply the Design Thinking framework to complex challenges.
Develop deep insights through empathetic research.
Identify insights through the synthesis of research findings.
Reframe a challenge based on your research.
Ideated innovative solutions using insights and brainstorming techniques.
Bring ideas to life using rapid prototyping tools.
Tell an engaging design story.
What will you do?
You will work with your fellow boot campers to solve a carefully crafted design challenge using tools we have handpicked from the designers toolkit.
Discover whether you’re solving the right problem.
Define a meaningful challenge to solve.
Better understand your customers.
Gain inspiration through tools like empathy mapping and user interviews.
How to map a customer journey.
Find opportunities to create wow moments in your customer experience.
Techniques to lead and take part in creative ideation.
So you get out of the cycle of coming up with the same old ideas.
Create quick but helpful prototypes (for any type of solution, not just apps!)
To iterate and get feedback on an idea and make it better.
Identify specific business areas for innovation.
What specific elements you can integrate into your ongoing practice of creativity and innovation.
Your Boot Camp Journey
Understand Design Thinking and the way it can solve problems
Introduce a design challenge
Discovery - the why and the how
Defining your challenge - creating insights & reframing
Reflecting on the problem space - are you solving the right problem?
Develop your solution through ideation
Build your user need
Build your user journey
Get feedback from your users
Iterate on your design based on feedback
Delivery - build the next iteration of your prototype
Endorsements for Design Thinking Bootcamp
Head of Human Centred Digital Design
Retail Innovation Lead