NEW FOR 2018:

Design Thinking Meets Lean Workshop

A one-day workshop using Design Thinking, Lean Startup and Lean Canvas methodologies and tools

The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
— Eric Ries, Author of the Lean Startup

Is your big idea worth pursuing?

Whilst design thinking starts with a pure focus on your customer’s needs, all organisations would benefit from testing their new ideas and the business models that accompany them as early as possible. Sometimes new ideas can be really big and complex which can make it difficult to know where to start. This confusion can lead to conflict in senior management teams wanting to boil the ocean and build everything at once.

We are delighted to partner with lean startup and lean canvas expert Humphrey Laubscher who will teach you how to use practical innovation templates to test your idea in small iterative experiments. Normally working only with Apply Lean in-house clients such as Australia Post, NAB and Loud&Clear, this is the first time Humphrey is bringing his expertise to a public workshop in collaboration with Naked Ambition.


Who is this for?

This advanced innovation workshop is aimed at individuals working in organisations who are already familiar with design thinking and perhaps already have an idea or a challenge they want to solve.

This is for you if you are struggling with getting a new project off the ground because it seems too costly or you don’t have the right resources, budget or executive management support.

  Reality of most new ideas

Reality of most new ideas

What is it about?

In this hands-on advanced one-day workshop participants will bring your own organisational challenge and push it from idea through to experiment, applying more advanced tools and methods all the while considering desirability, feasibility and viability.

Using a mixture of teaching, practice and coaching, participants will learn and apply the core principles of the lean canvas methodology and human centred design to their business challenge, sharpening their skills and walking away with an action plan to implement when they get back to their organisations.


What will I learn?

  • Practice lean canvas and human-centred design tools by applying them with the guidance of Design Thinking and Lean coaches in the session

  • Map your idea to a challenge canvas and identify any gaps

  • How to deconstruct your vision onto a one-page Lean Canvas template

  • Find out how the biggest businesses in the world started out as experiments and how to set up your own experiments

  • Discover how concepts like build/measure/learn loop, problem-solution fit, product market fit, minimum viable product (MVP) and hockey stick growth can help you bring your idea to market

  • Why Early Adopters are important, how to identify who they are and build an experiment to test it

  • Find out how to recruit the right customers and practice better interviews

  • Discover your riskiest assumptions and how to test those with customers

  • Find out if your idea solves a problem your customers care about

  • How to generate lots more ideas from your first idea

  • Learn the steps to building a repeatable and scalable business model

  • Know when to persevere, pivot or redo the experiment

  • Get yourself ready to lead your team through a lean idea to experiment process


About Humphrey

Humphrey Laubscher Profile Photo - Smaller.JPG

Humphrey Laubscher is a Product Innovation Coach at Apply Lean Inc. He helps corporates and startups apply Lean Startup, Design Thinking and Agile methodologies to build innovative products using small cross functional teams that maximise learning while being capital efficient.

Apply Lean Inc helps by training, coaching and leading product teams in Innovation sprints that test the unique value proposition, identify early target markets and map out alpha prototypes or minimal viable products (MVP). This process helps build digital products that are desirable by customers, technically feasible and commercially viable.