As one of Australia’s most sought after personal stylists, Colette is changing the way we think about our image. She’s out to show confident women that your personal style can have a positive impact on your career – and she has the figures to back it up.
You don’t have to spend long speaking to Colette (seven seconds exactly – as long as it takes to form a first impression) to realise she’s truly a master of her niche – helping women convey their confidence by showing it in every aspect of their image.
We chatted with Colette about her views on the future of work, her recent research on personal image and why looking believable can be more important than you think.
What was the inspiration for Colette Werden as a styling business?
I found that I really connected with women who were so great at what they did, but shared a common fear of “not being good enough”. This fear translated into the way that they dressed, walked and communicated.
When the ‘aha’ moment hit that I had the skill and desire to help these women realise their untapped potential, using style and image development as the vehicle, I knew I had landed on my true purpose in this lifetime.
What is blowing my mind now, is that the “one woman” show is now expanding nationally, as I develop teams in each state, who share the same “why”.
What is the role of image and style in the future of work?
The more organisations that I work with, the more I see that work places are dropping the “traditional” dress code of having to wear a suit or strict corporate attire. Cultures are changing and the working environments are less rigid. This is especially true for my entrepreneurial clientele too.
This truly opens up the platform for entrepreneurs, employees and employers to truly express their personality and personal brand through the way they present themselves. Ultimately, elevating their confidence and enhancing their presence in their industry or workplace.
As we see more women stepping into Senior roles and taking the top jobs here in Australia, do you think there will be more emphasis on style and personal image?
What really breaks my heart is seeing women who are so great at what they do, walk into a room and allow themselves to become invisible. They walk in their own shadow. Even though their skill set is amazing on paper, they present themselves in a way that says “I’m not good enough”.
I encourage women in business to develop their image and style so it enhances their confidence and directly reflects the talent and skill set that they possess, especially as they aim for the top.
We've all heard the statement "Dress for the job you want, not the job you have now". How do you think putting some thought towards your personal style can lead to opportunities?
My take on that statement is; “dress for where you’re headed, not where you’ve been” in every area of your life.
The fact is, 56.6% of Australian women think that “better wardrobe choices can lead to greater professional success”.
They’ve also said that when they feel like they’re presented well, their self-confidence increases, they communicate better and walk with confidence.
Ultimately, what this means, is that as soon as they walk into a room, their presence is enhanced. As we know, people aren’t buying services, they are buying people. So, when a woman walks into a room with humble self-certainty and walks and communicates like she deserves to be there, she is a woman you pay attention to. You trust her, you listen to her, you connect with her and you buy from her. Why? Because she looks believable.
What is your Naked Ambition (your big ambitious and grand vision)?
For the business: building an empire; an internationally recognized brand with an active team, a TV show, a clothing line, books and a lipstick line. When I get there, I’ll then think about where else we can take it.
My naked ambition for women is that they truly step into their own power and believe that they can do whatever they set their mind to.
The Colette Werden team helps women in business elevate their self-confidence and presence by enhancing their biggest marketing tool – their image – so they become a magnet to opportunity. This includes personal styling, personal branding, media interview and presenting to camera techniques, their public-speaking persona and producing their website imagery.
Based in Melbourne, with teams developing across the country, the Colette Werden brand is attracting driven women from across Australia and internationally.