Have You Met Seth? We are slightly in love with this guy. And we suspect you might be too once you get to know him.Not to be confused with curly haired Canadian funny man Seth Rogan, Seth Godin is to the business world what the Kardashian’s are to MTV.
He has one of the worlds most popular blogs, has written about 17 books and claims one of the highest ranking TED Talks. Despite this, most people (including us until about 18 months ago) still don’t know who he is.
Seth’s niche is marketing, but almost everything he talks about can be summed up under the banner of the ‘future of work’. He is passionate about the changing face of work and careers as we know them and a huge advocate for the power of online connection.
Watch his TEDtalk or hear him speak and we challenge you not to experience inspiration overload. A condition we are currently in the throes of after seeing him speak at the Melbourne Convention Centre this morning thanks to the great women at Business Chicks. (Not lucky enough to win a Selfie with him, we took the shot below – quality, no?)
So for this weeks Hump Day we wanted to share with you some of our favourite Seth lessons on career, life and creativity…
‘Competence is no longer a scarce commodity.’ Gone are the days when there was just so much work to be done and it was ‘so hard to find good people.’ Now, it’s not hard, in fact, it’s almost too easy to find people that are willing to do a ‘good enough’ job that they will be deemed productive in a company. So we can be competent or we can change the game. We can be productive or we can make a real difference? Today’s working world needs people that will break the mould and lead us to new ways of thinking and doing.
‘Sometimes you need to jump off a cliff and grow wings on the way down.’ No one ever accomplished anything interesting by following an existing process. Without taking a risk and accepting that there is potential to fail we will never know what we could have accomplished. Of course, there is a time and a place (particularly within a corporate role) when following the rules works for everyone. But the exciting bit comes when you’re able to write your own set of rules.
‘Doing the best I can…is actually not the same as, “doing everything I can.” When we tell people we’re doing the best we can, we’re actually saying, “I’m doing the best I’m comfortable doing. As you’ve probably discovered, great work makes us uncomfortable.’
When you think back to times in your career (or in life in general) when you’ve achieved something impressive, you’ll probably remember giving it so much that you felt like you had nothing left. But it wasn’t until afterwards that you realised you were on a mission and at the time it was just what needed to be done. You didn’t think about how hard it was going to be or how hard it was while you were doing it, you were just looking for a result.
So next time you get the chance to sit back or stand out, just think, what would Seth do?