Why All The Cool Kids Are Design Thinking
If 2016 is the year you make amazing things happen with your team—whether it’s big ideas or cracking that unsolvable problem—then there is one secret weapon you MUST know about.
What is it? It’s an approach to solving business challenges by understanding user’s needs and developing insights to solve those needs. In simple language, it helps you design products and services that your customers actually want and avoid investing time and money on ideas that won’t work.
Who’s using it? Made famous by those design heroes at Apple (although they are yet to design an iPhone screen that we don’t smash weekly... just saying), design thinking is now being recognised in virtually every industry from sport to insurance as an approach to problem solving that can do just about anything (except make your new years eve plans – it can’t to that... yet).
Earlier this year, ANZ’s entire leadership team made the trek to Silicon Valley to learn what design thinking can do for customers and CBA”s newest app for tablet is a product of this powerful methodology. And it’s not just for tech nerd developer types.
Deloitte recently brought in a host of design thinking training programs and techniques for their staff, realising the accounting industry is changing quicker than you can say Xero. The best advice and experience for their clients will be delivered by staff that interact with an empathetic approach to customers and don’t rely on solely on hard numbers to make recommendations.
At Naked Ambition we are working with and banks, insurance firms, accounting practices, creatives and a sports club here in Australia to design processes and services that centre around the most important person in their business—their customer.
When the NFL wanted to help players transition into retirement from active play in the league, it was design thinking they chose to make sure they were on the right track. And Twitter recently designed a strategy specific to Cricket World Cup users to build an impressive record of 1.4 billion tournament-related tweets from fans across the 49 matches.
We are currently helping North Melbourne football club to understand what their members are after and improve their fan experience. Design thinking can literally ‘change the game’ by putting the fan (their user) front and centre when it comes to strategy.
What will I get out of it?
Design thinking uses techniques like client interviews, behavioural observation and rapid prototyping to work with your ‘user’ to build solutions that get that refreshing ‘why hasn’t’ anyone done this earlier?’ type of response. Remember a user can be a customer that uses (or could use) your product or service or an internal team or department that’s making use of a process.
In short you end up with:
Ø more satisfied customers (whether they are internal or external)
Ø products and services that better suit your clients and;
Ø a better bottom line
Sound exciting? Want to learn how this thinking could be applied to your business, team or company? Get in touch with us to learn how design thinking might apply to solve your most pressing 2016 challenge.