What is Design Thinking?


We love this simple explainer on Design Thinking from Harvard Business Review.

If you haven't seen it before, it is worth 2m 23s of your day!

Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking applies the mindsets of a designer to real organisational challenges.

By using imaginative human-centred problem solving you can unlock answers to tomorrow's challenges.

We are passionate about design thinking and look forward to helping you and your organisation apply the most powerful innovation methods to your challenges.

The Team @Naked Ambition