It’s more than consultation – it’s collaboration
And it’s also integration. Because that’s what happens when we work with you in a true design process. Our approach is a little bit different (as if you couldn’t tell that already), in the way we bring a ‘teach you to fish’ mentality to every business design engagement.
Yes that’s right – we WANT to teach you this stuff, so that you eventually don’t need us anymore. So you can do this within your team and within your organisation, transforming it into something truly innovative.
So what do we mean by business design, anyway?
It’s the way we create, build and work with your team and customers to deliver business value.
This may come in the form of
- Defining your customer value proposition and build your customer journey
- Exploring new business models
- Designing employee experience
While it’s never a completely linear process, we use the British Design Council’s double diamond including the 4 key design thinking phases of Discover (Research), Define (Synthesis), Develop (Ideation and Prototyping) and Delivery (Testing and Implementation).
And don’t forget whether it’s an external customer or your own people, by including them in the design process you’ll make sure the end product is something that they want and more importantly – something they need.
Our design process looks like:
- Understand the opportunity as well as the challenge (we need to make sure we’re solving the right problem)
- Assemble the design team and identify key people. Who should be involved in the design.
- Educate the team on the process we’ll be using and ensure we have common understanding of the goals.
Once the stage is set we’re in the world of design and the process from here can be as varied as the challenges.
When we’re done, you’ll have:
- A better understanding of customers and team’s needs
- More efficient decision making
- Greater collaboration between departments and customers/end users
- Generation of more original ideas
- Faster validation of ideas or concepts
- Time and money savings on development and implementation