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Customer Research

How to guarantee you are solving the right problem – introduction to customer research and synthesis


We explore the collaborative process of sensemaking, which leads to creating insights that direct your design process. Use this approach and you are guarranted to solve for the right problem.

You’ll walk away with

Learn how to keep a beginners’ mindset and become aware of biases. Also learn how to share compelling quantitative and qualitative insights from your customers to drive customer satisfaction. Walk away with a Research Plan template to start the journey towards a more insightful knowledge of your customers needs, wants and gaps.

Two templates

  • Planning your research
  • Research canvas

Course Content

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