A design sprint is a collaborative approach to solving big challenges and developing new products and services. It condenses what could be months of work into just four days.
Design better products and services – faster.




Design Sprints
A design sprint is a collaborative approach to solving big challenges and developing new products and services. It condenses what could be months of work into just four days.
Why a sprint?


Frustrated by archaic and overblown project delivery methods?
Been waiting months (or even years?!) to get an idea off the ground that you believe the world needs?
Don’t have a spare $250k to burn finding out if you’re right?
Used by the world most innovative companies Design Sprints are the fastest way to solve biggest challenges, de-risk major projects and validate new ideas.
Replace endless meetings and busywork with tangible outcomes.
How does it work


A Design Sprint uses a proven step-by-step process which allows your team to work together collaboratively and test new ideas.
You have the right people come together to build, test and learn and make real progress.
Put simply, with a sprint you can build better products or services, faster.


Companies who use Design Sprints




Trusted by the worlds most forward-thinking companies and perfected by the team at Naked Ambition. We only work with corporates so our design sprints are made for navigating organisational challenges.
No busywork. Just real outcomes.
Stories from our clients




How we helped Coachlive go from a concept (a unique online coaching system) into a prototype validated by clients all in 4 days.


How we helped VFMC scale design-led innovation capability across the organisation with the best of virtual collaboration
Can’t bring the team together in person to run a design sprint?
We run virtual design sprints
Why virtual?


1. Dedicated online-together time
You don’t have to get together and ‘be present’ all day, every day of your design sprint. Instead, you can decide to take anywhere from 2–4 hours per day to walk through each activity, saving you a lot of time.
2. Scheduled offline-alone time
You can work distraction-free when your virtual design sprint team breaks for ideation, solution sketching or individual research. If you’re a creative who prefers to work after hours, you’ll have that option.
3. More people can join your design sprint
Virtual design sprints work better with more team members. The original model suggests anywhere from 5 to 7 practitioners. But 10 or more professionals working in a virtual design sprint environment is more common than you’d think.
4. Flexible scheduling
Remote design sprints have some major downsides from a scheduling standpoint. Coordinating who’s going to be in the office versus who’s going to be online can be a nightmare. With virtual sprints, you only have to navigate time zones and known conflicts.
Virtual sprint overview


DAY ZERO

Get teams familiar with the sprint process and the Mural board


45 Min


4 Participant


1 Designer
Session 1:
- 45 minutes team call, 1 week before the Sprint
DAY 1

Understand the problem space and generating first solutions


3.5 h + 2 h


4 Participant


1 Designer
Session 1:
- Expert Interviews
- How Might We’s
- Categorizing
- Long term Goal (LTG)
Session 2:
- Present LTG
- Sprint Questions
- Visual Overview
Session 3:
- Lighting Demo’s
- 3 part sketching
Session 4:
- Complete 3 part-sketching
DAY 2

Choosing 1 concept and refining the concept in detail


4 h


4 Participant


1 Designer
Session 1:
- Expert Interviews
- How Might We’s
- Categorizing
- Long term Goal (LTG)
Session 2:
- Present LTG
- Sprint Questions
- Visual Overview
Session 3:
- Lighting Demo’s
- 3 part sketching
DAY 3

Building the prototype.


8 h


1 Participant


1 Designer


1 Prototyper
Session 1:
- Prototyping Session with
- NA Sprint facilitator and
- NA Prototyper
- Use client content and copy from team.
- Set-up Interview Guide
DAY 4

User testing & Next steps


10 h


1 Participant


1 Designer


4 Users
Session 1:
- User Testing x 5
- Record feedback
- Present feedback back to team
- Identify next steps