Innovation Strategist

Jason McPherson

Jason is an Innovation Strategist at Naked Ambition. He has a PhD in Psychology and was the Founding Scientist at Culture Amp where he joined the founders in taking the company from designing products in a co-working space to being one of Australia’s first handful of tech unicorns. He has worked with some of the world’s best known innovators including Adobe, Airbnb, Etsy, Pinterest, Squarespace and Zendesk.

Prior to entering the startup world Jason was a customer and employee experience consultant and researcher. He was an Account Director at Ipsos, Kenexa and Towers Watson working with Australian and European financial, retail, FMCG and manufacturing firms. Prior to that he was an academic building innovative technologies for research – including computer games used in educational and neuropsychology research.

Jason is fascinated with the innovation process and is passionate about both practicing and communicating. He aims to blend experimentation, experience and the scientific literature on creativity and innovation in the real world.