Parika is a Service Designer at Naked Ambition.
She loves all things innovation, and this has taken her to running her own start-up, working as an Innovation Consultant and researching in the field of engineering innovation.
With a background in Corporate Finance and strong interest in Anthropology, Parika found the best of both worlds in human-centred design. She is a keen observer of people and obsessed with understanding human behaviour to uncover rich insights. Combining this with her analytic abilities, she creates experiences that are feasible, viable and loveable!
Parika is passionate about fostering diverse perspectives and sparking creativity in places of work, everywhere!