What is a Design Sprint?

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A design sprint is a collaborative approach to solving big challenges and developing new products and services. It condenses what could be months of work into just four days.
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When should we sprint?

• ‍The opportunity is big enough to warrant blocking multiple people’s time for a few days
• The missed opportunity could be costly if not explored / or challenge isn't solved
• The opportunity is something that needs to be validated quickly before starting a longer program of work to create it

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When should we shouldn't sprint?‍

• One or two people can already make a decision on how to proceed
• You cannot commit to the time
• You have already validated the key unknowns

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Outcomes of the Sprint

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Validated concept

At the end of the 4 days we will have the whole team aligned on the challenge, will have ideated solution(s) to the challenge, and tested them with a prototype, value proposition, concept and tested the most critical hypotheses.

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Evidence-based investment

The Design Sprint team will present evidence-backed data to leadership/stakeholders.

Leadership will be able to make the next investment decision based on evidence from testing and the recommended experiment plan.

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Skills Development

The Design Sprint Core Team will be able to:

• Apply the language, tools and mindsets of innovation
• Respond to a customer need / market opportunity
• Systematically and rigorously test their idea in the field: identify critical hypotheses, select the right experiment, and gather evidence and insights
• Decide on next steps; shelve, pivot or persevere,
• Present evidence-backed data to leadership to access further funding

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The Design Sprint - At a Glance