Design Sprint

A structured, time-bound approach to problem-solving. Rapidly prototype and test ideas, ensuring you invest in only the best solutions.

What is a Design Sprint?

A design sprint is a collaborative approach to solving big challenges and developing new products and services. It condenses what could be months of work into just four days.

When should we sprint?

  • The opportunity is big enough to warrant blocking multiple people’s time for a few days
  • The missed opportunity could be costly if not explored / or challenge isn't solved
  • The opportunity is something that needs to be validated quickly before starting a longer program of work to create it

When should we shouldn't sprint?

  • One or two people can already make a decision on how to proceed
  • You cannot commit to the time
  • You have already validated the key unknowns

Outcomes of the Sprint

Validated concept

At the end of the 4 days we will have the whole team aligned on the challenge, will have ideated solution(s) to the challenge, and tested them with a prototype, value proposition, concept and tested the most critical hypotheses.

Evidence-based investment

The Design Sprint team will present evidence-backed data to leadership/stakeholders.

Leadership will be able to make the next investment decision based on evidence from testing and the recommended experiment plan.

Skills Development

The Design Sprint Core Team will be able to:

  • Apply the language, tools and mindsets of innovation
  • Respond to a customer need / market opportunity
  • Systematically and rigorously test their idea in the field: identify critical hypotheses, select the right experiment, and gather evidence and insights
  • Decide on next steps; shelve, pivot or persevere,
  • Present evidence-backed data to leadership to access further funding

The Design Sprint - At a Glance

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